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- Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day-to-day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads– both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client's site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
- Competitive monitoring for offline media (ADEX) and digital media tracking
- A sound understanding of media across both traditional media and digital media
- Meticulous, able to organise and prioritise tasks and work under tight timelines
- Resilient to change and willing to keen to learn new skills
- Strong communication skills, both written and verbal, with internal and external parties
- Proficient in Excel & PowerPoint
- Good with numbers
Media Planner - Kuala Lumpur, Malaysia - Publicis Groupe
Description
Job Description
A Media Planner's role is to assist in the development of communication plans and conduct the execution of approved plans.
Expectations of an Integrated Media Planner:
2. Buying
Qualifications
Skills & Experience: