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- Develop and implement comprehensive online marketing strategies to reach target audiences and achieve business objectives.
- Optimise website content and user experience to maximise organic search performance and enhance overall digital presence.
- Collaborate with branding team to produce compelling visuals and engaging content for online marketing initiatives that aligns with different stages of the customer journey.
- Conduct market research to identify trends, competitor strategies for improvement in the digital space and refinement in marketing strategies.
- Utilise customer journey mapping tools and methodologies to identify touchpoints, pain points and opportunities for improvement in the user experience.
- Oversee website development projects, coordinating with internal teams and external vendors to implement enhancements and new features.
- Coordinate UAT for website enhancements, ensuring seamless functionality and a positive user experience.
- Monitor, analyse and reports on key performance indicators to measure the effectiveness of online campaigns and identify areas for improvement.
- Collaborate with cross-functional teams including marketing and product development to align online marketing efforts with overall business objectives.
- Drive business development initiatives by identifying and exploring avenues for potential growth.
- Stay abreast of industry trends and emerging digital marketing technologies, making recommendations for continuous improvement.
Manager, Online Marketing - Kuala Lumpur, Malaysia - General Insurance
