Intern (Customer Marketing) - Kuala Lumpur, Malaysia - Prudential plc

    Prudential plc
    Prudential plc Kuala Lumpur, Malaysia

    1 week ago

    Default job background
    Full time
    Description

    Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

    Key Assignment Work

    1) Support the development & day-to-day operations of Customer Campaigns & Initiatives, this includes campaigns with the following objectives:

  • New Customer Acquisition (i.e., focus on expanding customer base and gaining new policyowners)
  • Existing Customer Cross-sell (i.e., focus on driving pre-identified cross-sell KPI among existing customers)
  • PRUPrestige Customers Acquisition (i.e., expanding customer base with higher value/premium size)

    • 2) Assist in activating and driving on ground campaign awareness through sales channel (this includes touching base with agents whenever necessary) & work with key stakeholders to implement the campaign initiatives & necessary fulfilment methods.

    Administrative Work
    1) To be involved in campaign fulfillment process including but not limited to post campaign communication/notification, crediting of campaign cash reward, delivery of campaign gift to eligible customers.
    2) To assist in proof-reading of marketing materials and provide constructive feedback on the overall presentation.

    REQUIREMENTS
    1) Preferably graduate from related field/study but not a must.
    2) Multi-tasker and good team player (and learner too).
    3) Intermediate knowledge on Excel, PowerPoint.
    4) Good written/verbal communication.
    5) Agile and Resilient.

    LEARNING OUTCOMES

    1) Understanding workplace culture.
    2) Understand and able to apply 'marketing concept'.
    3) Experience the process (if not all partial) in delivering a campaign offer to target customers and generate desired outcome.
    4) How to put knowledge and skill into practice and with result.
    5) Improve ability to attend to details and problem-solving skills.