- Develop and execute funnel-based ads and performance marketing strategies tailored for the MY markets to drive website traffic, increase conversions, and boost sales.
- Plan and execute end-to-end advertising campaigns (FBIG ads, Google ads, TikTok, YouTube ads, SEM, and on-platform ads from Shopee/Lazada, including defining campaign goals, managing budgets, conducting platform reporting, and executing optimizations.
- Analyse and generate reports on the performance of marketing campaigns, utilizing data-driven insights to enhance Return on Ad Spend (ROAS).
- Ensure the highest level of data tracking and analytics via Google Analytics and other tracking tools. Develop and implement conversion, pixel, and event tracking across the website and various digital platforms.
- Maintain brand narrative consistency and visual identity across all platforms and campaigns.
- Conduct thorough research on market trends, target audiences, competitors, and the end-to-end consumer journey to drive engagement and conversions.
- Foster continuous collaboration with internal teams, including the review of ad performance with local market specialists, creative and content teams, and ensure alignment across departments.
- Create A/B creative tests, incrementality tests, and spend scaling tests within campaigns to determine the most effective strategies.
- Posses at least a Bachelor Degree in Marketing or related fields.
- 2 - 4 years' experience in performance marketing. Preferably from agency.
- Skilled in data navigation and interpretation, using tools like Google Analytics and Facebook Insights
- Well-versed in managing ads through platforms such as Facebook Ad Manager, Google Ads, TikTok Ads and Shopee/Lazada Seller Centre.
- Experience with the Google analytics, GTM, GMC, DV or similar tools would be a plus.
- Capable of aiding in the implementation of Google Analytics, Event Triggers, Google Ads Conversions Tag, and Facebook Ads Pixel.
- Able to configure customized conversions for various ad platforms.
Performance Marketing Executive - Petaling Jaya, Malaysia - Frasers Group
2 weeks ago
Description
Company Description
Sports Direct Malaysia is currently looking for Performance Marketing Executive to join our growing team.
Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operates a total of 32 retail stores domestically and manages a proprietary e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 72 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs staff with a view to expanding rapidly across Asia in the coming years.
We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).
Job Description
Job Summary:
Performance marketing executives work on ad campaigns for the Company. This may be pay per click advertising, social media advertising or other forms of advertising in emails or as content on websites. Your job as a performance marketing executive is to make the highest number of people possible access the products or services that your client offers online through highly targeted ad campaigns.
Responsibilities :
Your responsibilities as the Performance Marketing Executive will include but not limited to:
Qualifications
Candidate must have the following requirement: