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- Identify and Cultivate Top-tier KOLs:
- Utilize industry knowledge and connections to identify and cultivate relationships with top KOLs in the FMCG/Beauty sector.
- Develop and maintain a network of influencers aligned with brand goals.
- Negotiation and Project Management:
- Lead negotiations with KOLs, including pricing, deliverables, and project timelines.
- Oversee end-to-end project management, ensuring campaigns run smoothly and meet established objectives.
- Campaign Execution:
- Manage the entire lifecycle of influencer campaigns, from initial concept to post-campaign analysis.
- Ensure seamless communication and coordination between the brand and KOLs.
- Performance Analysis:
- Develop and implement key performance indicators (KPIs) to evaluate the success of influencer campaigns.
- Provide regular reports on campaign performance, offering insights for future improvements.
- FMCG/Beauty Industry Expertise:
- Apply deep knowledge of the FMCG/Beauty industry to inform influencer strategies and campaign development.
- Stay abreast of industry trends and competitor activities.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in KOL management, specifically within the FMCG/Beauty sector.
- Proven ability to develop and nurture relationships with top-tier/long tail influencers.
- Strong negotiation and project management skills.
- Basic salary commensurate with experience
- Miscellaneous allowances
- 5-day work
- All statutory contributions
- Convenient location nearby public transport
Kol Marketing Specialist - Malaysia, Kuala Lumpur - New Sea Technology Sdn Bhd
