Senior Executive/Executive Marketing Communications - Kuala Lumpur, Malaysia - Ikea

Description

Job description

KEY RESPONSIBILITIES

• Plan, execute, and coordinate marketing plan (promotion, events, external collaboration) to increase mall's visitation.
• Create, manage, monitor, innovate, and enhance the Company's website, all social media channels (Facebook, Twitter, Instagram, etc) and contents are up to date, accurate and relevant to create brand awareness online.
• Assist in rolling out new campaign/partnership projects over multiple channels such as on-ground, social media, and paid media.
• Assist in drafting brand aligned write-up and copywriting for collaterals.
• Manage the production of marketing materials, posters, flyers, bunting, and other related documents.
• Manage and ensure information between mall with media and general public is timely, accurate and reinforces the mall's brand identity and positioning.
• Establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, and other related parties for collaboration in marketing activities.
• Ensure timely and proper response when addressing feedback from shoppers via social media and Concierge.
• Ensure customer facing communication materials (posters, information, caption) are in good order.
• Assist in the administrative and corporate records of the department.
• Support and responsible for procurement related to campaigns, activities, and capex items.
• Ad-hoc and administrative tasks as and when required by the management.

QUALIFICATIONS

• Diploma/Degree in Public Relations, Retail, Merchandising, Marketing, Communications, or any related field.
• Minimum 3 years of working experience.
• Good team player with ability to work effectively in a cross-functional teams.
• Positive attitude and highly motivated with strong sense of responsibility and able to work independently.