- Manage theacquisitionon CASA new accounts to achieve the established growth, response rate and business goals through effective planning, implementation and control of all aspects of the marketing process
- Management of the programme which includes overseeing the collaborative framework between PFS and GSME/BCB to foster payroll account penetration
- Day-to-day management of HLB Official Store on e-commerce platforms
- Develop and execute effective and superior marketing plans/ campaigns in line with the overall marketing objectives&strategies
- Analyze customers behavior and trends and identify opportunity new distribution channels
- Monitor competitor's market intelligence, benchmarking against competitors and global industry practices
- Evaluate P&L impact at programme andportfoliolevel to deliver maximum return on investment
Executive - Personal Financial Services (Acquistion & Portfolio (Deposit)) - Kuala Lumpur, Malaysia - Hong Leong Bank Berhad
Description
If you are looking to excel and make a difference, take a closer look at us...
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.