Brand Specialist - Petaling Jaya, Malaysia, Selangor - CelcomDigi

Description

Responsibilities /Accountabilities

• Responsible for developing and implementing brand communication strategy for the overall CelcomDigi Brand. To drive brand top of mind, brand love, recommendation and engagement across the relevant marketing channels to further strengthen and reinforce the brand in the marketplace.
• Championing the brand internally and externally making sure all elements of the company and key stakeholders understand the brand and its goals.
• Brainstorm new and innovative growth strategies.
• Drive creative excellence in campaign creation and execution by working closely with internal and external / 3rd party enablers together with agency partners.
• Collaborate across all relevant functions and markets to ensure immediate commercial goals of the brand are achieved.
• To deliver marketing activities, campaigns, collaborations, and build customer engagement to increase brand awareness.
• Monitor market trends, research consumer markets, and competitor's activities to identify opportunities and critical issues
• To ensure messaging and consistency in creative across various touch points

Requirements

• Have previously worked on brand related role – Corporate or Agency.
• Managed and have expertise working across the full marketing mix to deliver omni-channel campaigns for different brands. Experience in Telco is an advantage.
• Have a good understanding of the brand and how it is affects the overall communication streams
• Superior interpersonal and organizational skills with high fluency in spoken and written English and BM.
• Strategic thinking and problem-solving abilities.
• Have the ability to think creativity and produce innovative and original ideas.
• Team player, and constantly wanting to push boundaries. Time and project management skills, including the ability to work on multiple projects at the same time.
• Adaptability to change, always embrace new ideas and processes.