B2B Marketing Specialist - Subang Jaya, Malaysia - Bühler

Description

Tasks

Be responsible for planning, organizing and rolling out events, online & offline marketing and PR efforts in Malaysia, Singapore, Bangladesh & Sri Lanka. Your actions will aim at reaching potential B2B customers, contributing to the sales of entire plants, stand-alone machines, digital products and after-sales services. You will collaborate on a daily basis with country sales and marketing team of Southeast Asia as well as with product and marketing teams based in Europe and China.

Support marketing in Malaysia, Singapore, Bangladesh & Sri Lanka
Collaborate with marketing and sales teams to design and execute marketing plans for the territories assigned. Ensure timely communication with stakeholders and handle external suppliers where necessary.

Execute marketing campaigns
Launch communication and lead generation campaigns as part of headquarters', regional or country initiatives. Ensure appropriate localization, including content, languages, channels (e.g., email, social media, direct messaging) and timeline (e.g., seasonalities).

Create content: videos, flyers, other collaterals
Organize the localization of content for the assigned territories. Coordinate the creation of original local content (success stories, reference videos, event coverage) with external agencies. Ensure adherance of branding and marketing corporate guidelines across supports.

Organize events: seminars, conferences, exhibitions
Coordinate concept and booth design with suppliers. Drive organization, preparation and team participation until show. Ensure proper lead dispatch to sales teams after event. Monitor results, costs and report.

Market intelligence & CRM
Analyze market data for territories assigned. Drive CRM initiatives to boost adoption. Monitor CRM data quantity and quality. Build customer insights through customer visits, surveys, interviews, etc.

Bachelor in Marketing, Communication or Management or equivalent

Fluent English spoken and written (content creation)

Proficiency in English and Bahasa Melayu or Bengali

3 years' experience in B2B marketing with event and digital marketing experience

Experience with digital marketing tools (e.g. CRM, ActiveCampaign, Salesforce, Adobe Suite)

Experience developing social media in Malaysia / Bangladesh

Experience in supporting or leading end-to-end B2B marketing campaigns

Experience in organizing and executing B2B events

Kindly provide your past work portfolio (if available), any reference letters with your application.

Excellent interpersonal and teamwork skills

Excellent written and oral communication skills

Eye for design and interest / experience in copywriting

Ability to work in an international, matrix organization

Sound judgment and good problem-solving skills

Industry and basic business knowledge, including knowledge of local markets (Malaysia, Bangladesh, Sri Lanka)

Result-oriented and self-organized

Self-directed and able to complete assignments under limited supervision

Willingness to travel when needed

Career and personal development

Cross-cultural working environment

Flexitime

Health-care program

Attractive insurance coverage

Resume