Deputy Manager, Strategic Partnerships - Malaysia, Kuala Lumpur - Prudential BSN Takaful Berhad

Description

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Role Responsibilities

Partnership initiatives

• Implement and execute propositions for digital partnership initiatives and work with internal and external stakeholders to develop/enhance new/existing products and services to meet partnership/customer needs
• To maintain good relationship with strategic partners and be the point of contact for all matters relating to the strategic partners including the initial agreements setup
  
  

Customer Campaigns

• Creation of new campaigns (customer or acquisitions)
• Track and monitor campaign results and provide the milestones and key-learnings of the campaign and its effectiveness.
• Understanding of the regulatory environment to ensure that deliverables are compliant at all times.
• Conduct regular competitive and market research and analysis
  
  

Agency platform enhancement related initiatives

• To oversee the end-to-end development, implementation and operationalization of the related platforms
• Support in all enhancement related initiatives including formation of system requirements, user acceptance testing and ensuring the post-deployment enhancements are successful and working in order
• Support in process improvement and formulation of operational flow in supporting online distribution
  
  

Lead Management

• Facilitate and coordinate leads management functionality
• To undertake demographic analysis on customers to help the management understand better on customers' demographic to influence the customer segments to target, from product design and channel perspective
• Monitor the effectiveness of lead management process to constantly improve conversion rates by Agents.
  
  

Role Qualification

• Relevant professional qualification and / or degree in Marketing and customer marketing, statistical studies or business analytics is welcome to apply
• Minimum 6-7 years working experience in areas of digital campaign management, partnership and customer marketing
• Knowledge in Takaful and/or insurance products is preferred
• Project management and intermediate data/statistical skills is a must.
• Excellent English/Malay writing and effective communication skills is required
  
  

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.