Head of Marketing - Malaysia, Kuala Lumpur - GatedTalent - Connecting Top Executive Search Firms And Executives

    GatedTalent - Connecting Top Executive Search Firms And Executives
    GatedTalent - Connecting Top Executive Search Firms And Executives Malaysia, Kuala Lumpur

    2 weeks ago

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    Full time
    Description
    A recruiter is looking for a Head of Marketing.

    Some of the Perks Working with Us:

    • Career Growth (Promotion Within 1 Year)
    • Annual Performance Bonus & Increment
    • Medical, Optical & Dental Benefits
    • Unlimited Refreshment Pantry Corner
    • Work Life Balance – Flexible WFH Arrangement
    • GHS & Group Personal Accident Insurances Benefit
    • Education Sponsorship
    • Friday Relaxing / Employee Engagement Session
    • In-House Entertainment Benefits

    RESPONSIBILITY AND DUTIES:

    Responsible for managing and overseeing the digital marketing activities of the Perpetual Group, primarily focusing on ecommerce and performance marketing.

    General

    • Develop overarching digital marketing strategies and annual/quarterly digital marketing plans, with assistance of other departments to drive sales.
    • Project manage major marketing projects, which will involve research, planning, agency management and rollout.
    • Build and train relevant skillsets and expertise within the Digital Marketing Team.
    • Be the point of contact for management and other business units in regard to marketing related matters.
    • Represent the department on reporting matters related to marketing in various management meetings.
    • Perform other duties as assigned by direct superior from time to time.

    Digital Marketing

    • Develop and execute comprehensive digital marketing and e-commerce strategies aligned with organizational goals.
    • Integrating an omnichannel approach to drive synergy of brand in both online (ecommerce and digital marketing) and offline presence.
    • Develop and manage budgets for digital marketing and e-commerce activities. Ensure cost-effectiveness and a positive return on investment.
    • Drive the optimization of the e-commerce platform to enhance user experience, increase conversion rates, and maximize online sales.
    • Utilize data analytics to track and analyze the performance of digital marketing initiatives and e-commerce activities.
    • Stay informed about digital marketing and e-commerce trends and technologies. Integrate innovative tools and solutions to enhance performance.
    • Focus on enhancing the overall customer experience on the e-commerce platform and through digital marketing channels.

    REQUIREMENTS & QUALIFICATIONS:

    EDUCATION LEVEL & MAJOR

    • Candidate must possess at least a bachelor's degree in related field.

    Years Of Experience

    • Minimum 5 years' experience in digital marketing, with minimum of 2 years of experience in team leadership.

    Required Language

    • Bahasa Malaysia / English / Mandarin will be added advantage.

    Required Skills

    • Digital marketing expertise with specialization in performance marketing, ecommerce and content creation.
    • Has basic knowledge on marketing communications; branding, PR, ATL & BTL.
    • Team leadership – department planning, team building and management.
    • Project management.
    • Experienced in working with senior management, and possesses the ability to create, get buy in for and execute cross functional initiative.

    WORKING HOURS & OFF DAY

    • Monday to Friday
    • Flexible working hours

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