Head of Marketing - Petaling Jaya, Malaysia, Selangor - Versa Asia Sdn Bhd

Description

The Role:

As the Head of Marketing, you're responsible for developing and executing marketing strategies to promote our Versa App. You'll work closely with the Product team to identify market opportunities, develop compelling campaigns, and drive customer acquisition and retention. This role requires a strategic thinker with a strong understanding of the FinTech industry, excellent leadership skills, and a passion for driving business growth.

The Responsibilities:

• Plan and implement comprehensive marketing strategies to promote the Versa app and drive user conversions
• Develop strong value propositions and positioning strategies backed by market & consumer data
• Build brand awareness, generate and nurture leads and traffic into multiple media platforms
• Steward the company brand and voice; ensure consistency in communication across all assets
• Own the company's Profit & Loss (P&L) targets and marketing budget
• Establish a growth habit and culture of experimentation. Work with the team to prioritize and implement growth experiments
• Work closely with the Product team to refine UX, copy, and messaging
• Develop the careers of the marketing team and continue to build out the team

The Requirements:

• Candidate must possess a relevant Bachelor's degree with at least 8-10 years of relevant marketing experience, both on strategic planning and execution:

1. Experience managing multiple brands or products simultaneously would be a plus

• Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
• Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives
• Ensures high standards of quality of all marketing and communication materials
• Excellent verbal communication and interpersonal skills

If you are up for the challenge, kindly forward your CV to [HIDDEN TEXT]