Assistant Product Manager/ Product Manager - Selangor, Malaysia - Whitecrow

Description

About our client:

Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.

Responsibilities:

Marketing Planning (40%)

• Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Pre launch preparedness and go to market strategies)
• Develop programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.
• Development of the annual brand business and budget plan, strategy & objectives
• Develop and plan resource allocation effectively to address changing market dynamic and competitions

New portfolio exploration (35%)

• Conduct market insights for new product (market data analysis, gather insights from HCPs)
• Develop patient flow and product forecast based on the portfolio analysed
• Build business case for the new portfolio encompassing the pharma range (prescription drug), medical devices and diagnostic products.

Marketing Implementation (25%)

• Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with agencies and cross functional partners.
• Create and enhance relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy
• Manage brand budget efficiently
• Timely development of promotional program/ materials that enables effective delivery of marketing messages
• Support CMEs & conduct product trainings to field-force

Requirements:

• 1-3 years of product marketing experience in prescription drugs / medical device.
• Degree in Science with honours in Pharmacy is must.
• Preferred MNC Pharma but can look at local companies in Malaysia.
• Candidates need come with background in ethical Pharma/ Medical Devices.