Marketing Executive - Malaysia, Kuala Lumpur - DeGem

Description

We are seeking a Marketing Executive who will be responsible for orchestrating and executing innovative marketing strategies across various platforms, with a focus on social media management and e-commerce optimization. The ideal candidate will possess a blend of creativity, strategic thinking, and analytical skills to drive engagement, brand awareness, and sales growth.

Key Responsibilities:

Content Creation and Management:

• Assist the team to organize and shoot creative content for social media platforms, including lifestyle photographs and videos of products and models.
• Composing engaging copy for social media posting.
• Manage social media community by responding promptly to comments, private messages, and direct messages.
• Keep abreast of developments in fashion, jewellery, and social media trends to ensure content remains relevant and resonates with the target audience.
• Monthly social media engagement reporting

E-commerce Management:

• Handle daily inquiries and ensure efficient order fulfillment on the e-commerce site.
• Monthly sales tracking & reporting.

Marketing Strategy and Support:

• Provide support to team members in executing 360 marketing initiatives.
• Collaborate with internal team members and external vendors (e.g., professional photographers, printers) to create marketing materials and execute campaigns effectively.
• Liaise with sales staff to facilitate appointments and track the success of sales initiatives.
• Top of Form

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience (minimum 2 years) in social media management, content creation, and e-commerce optimization.
• Proficient in digital marketing tools and analytics, such as Google Analytics, SEM, and SEO.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Proficient copywriting skill in English, Malay and/or Mandarin is plus point.
• Creative thinking and a keen eye for detail in content creation.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Proactive attitude with a willingness to learn and adapt to new technologies and trends.
• Strong understanding of digital marketing trends and best practices.