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- Work with partners to implement customer segmentation strategies, and tailor marketing efforts across partner's different marketing channels to enhance the visibility and performance of bancassurance products.
- Promote repurchase behavior among existing customers through personalised communication and tailored remarketing campaigns.
- Provide insights on banca leads referral & conversion activities and work with sales teams to identify gaps & opportunities.
- Conduct regular performance evaluations of marketing campaigns, providing insights and adjusting strategies as needed to meet or exceed targets.
- Collaborate with data analytics teams to gather and interpret customer insights, contributing to data-driven decision-making processes.
- Organise PBB-AIA events, including the annual business kickoff & customer events.
- Manage the digital insurance platform, including working with bank partner to drive traffic to the platform, tailor marketing communication & ultimately drive sales conversion
- Manage the marketing budget and resources and ensure that the marketing objectives and goals are met.
- Stay abreast of industry trends, regulatory changes, and emerging technologies to ensure the bancassurance marketing strategy remains innovative and compliant.
- Performs other responsibilities and duties periodicaly assigned by superiors in order to meet job requirements.
- Degree in any field preferably in finance / marketing / business administration. Insurance or investment qualification will be an added advantage.
- Minimum 5 – 7 years working experience, with at least 3 years experiences in banking and financial services industry.
- Proven experience in channel marketing, content development or similar role in a digital marketing environment.
- Strong analytical skills, deductive reasoning, problem solving and critical thinking skills
- Strong customer focus with the ability to quickly build strong relationships within and out of the organization.
- Strong written, verbal communication skills and presentation skills
- Result driven, self-motivated and ability to work in a stressful and challenging environment
- Takes initiative to improve current state of things and adaptable to embrace new changes.
- Project management skills and ability to manage multiple priorities
- Knowledge and understanding of various marketing channels and platforms such as social media, email, web, print, etc.
- Proficient in using digital marketing tools and software
- Most importantly, have a passion for marketing.
Consultant, PD Channel Engagement - Kuala Lumpur, Malaysia - AIA
Description
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
So if you believe in inspiring a better future, read on.
About the Role
To be part of the PD Channel Engagement, Performance & Transformation team and support pivotal initiatives across Partnership Distribution channels to drive long term business growth.Roles and Responsibilities:
Minimum Job Requirements: