Marketing Officer - Petaling Jaya, Malaysia, Selangor - PopoMama Confinement Sdn Bhd

Description

• Develop and drive key brand strategic roadmap and innovations and support respective business units with new product propositions and innovations.
• Drive Brand & Marketing activities covering ATL, BTL, social media, e-commerce, digital marketing, customer service, POSM, campaigns, events, etc.
• Support the development of Brand assets such as Brand identity, Brand positioning, Brand packaging design, and structural packaging development.
• Support the Marketing Director in working with new markets for category marketing execution and developing brands/businesses.
• Drive Brand Profitability as well as track and ensure brand performance and returns.
  
  

• Bachelor's degree in Marketing, Media, Communications, or any related field.
• At least five(5) years of brand marketing management experience in the FMCG industry.
• Experience in developing brand positioning and architecture, and new product concepts to drive category development.
• Familiar with market research studies as well as analyzing insights from findings to develop an action plan
• Strong leadership and people management skills
• Market online and offline events & contests to support 360-degree campaigns
  
  

• EPF/Socso/PCB
• Annual Leave
• Allowance Provided
• Performance Bonus