Vice President Marketing - Kedah, Alor Setar, Malaysia - TrickTok
Description
1. **Strategy Development:** Formulate comprehensive marketing and branding strategies aligned with overall business goals.
2. **Campaign Management:** Plan, execute, and monitor marketing campaigns across various channels to maximize brand exposure and reach target audiences.
3. **Brand Consistency:** Ensure consistent brand messaging and visual identity across all platforms and materials.
4. **Market Analysis:** Conduct market research to identify trends, consumer preferences, and competitor activities, providing insights for strategy adjustments.
5. **Content Creation:** Develop compelling and engaging content for marketing materials, including website, social media, and advertising collateral.
6. **Collaboration:** Work closely with cross-functional teams, including sales, product development, and design, to integrate brand strategies into overall business efforts.
7. **Digital Presence:** Manage and optimize the company's online presence, including social media platforms, to increase brand visibility and engagement.
8. **Metrics and Analytics:** Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and make data-driven decisions.
9. **Budget Management:** Efficiently allocate and manage budgets for marketing campaigns, ensuring cost-effectiveness and maximum ROI.
10. **Adaptability:** Stay abreast of industry trends and emerging technologies, adapting strategies to align with the evolving marketing landscape.