Senior Executive Performance Media - Malaysia, Kuala Lumpur - PublicisGroupe

Description

Job Description

. Help in the strategy (if Required) for and execute all local paid online acquisition efforts including:

Facebook, Twitter, Instagram, Tik-Tok ads

Search engine marketing (SEM)

Google Display Network (GDN) and other Banner ads

Affiliates

. Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

. Manage day to day workflow and setup for projects and campaigns across platforms . Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

. Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

. Spearheading relations with account team working on common accounts to ensure alignment with clients

. Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

. Innovating to improve performance, growth and profitability across all channels

. Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

. Share best practices with peers within group

. Accountability and full ownership for campaign performance and aligned KPIs

. Training and mentoring executives to take up implementations across platforms

Qualifications

. BA/BS or equivalent working experience.

. Min. 3 years' experience in digital marketing

. Strong experience with performance marketing and online acquisition tools and networks

. Entrepreneurial mindset and willing to get hands dirty

. Acute analytical skills and a data-driven mentality †you know the relevant KPIs and how to work with them

. Excellent time management and organisation skills, comfortable in meeting tight deadlines

. Strong leadership abilities and track-record of hitting targets with limited resources/budget

. Previous experience working in a startup or dynamic high-growth company a plus

Additional Information

Our employee benefits package comprises the following:

ðŸ'‰Generous leave entitlements, including birthday leave, rest day and family care leave.

ðŸ'‰ Office closure for World Mental Health Day 10th October.

ðŸ'‰ Additional Company closure for all 4 major festive Celebrations

ðŸ'‰ Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

ðŸ'‰ Life and personal accident insurance and group hospitalization and surgery.

ðŸ'‰ A hybrid working schedule and with Friday disconnects.

ðŸ'‰ Rest Relax & Recharge - office closure last week of December every year.

ðŸ'‰ Phone Allowance