Director, CRM Strategy - Kuala Lumpur, Malaysia - dentsu

Description

The purpose of this role is to sit near the top of our organisation and provide Business Consulting, Transformational Consulting and Product consulting for clients.

They lead a team of strategists that execute programmes for clients.

The role is the primary lead in setting the vision of the relationship with a client, the vision for the client on their go to market approach and the roadmap to how to make those two things work best together.

Job Title:

Director, CRM Strategy & Implementation

Job Description:


Key responsibilities:
Leads the building, development and delivery of strategic omni-channel marketing plans
Acts as a subject matter expert, particularly in the areas of digital marketing, CRM and CXM for clients
Continually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clients
Shows a strong understanding of differences in marketing to customers in different verticals and environments
Develops trusted, long-term relationships with key client contacts across their organisation
Ensures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
Manages team members to deliver strategy projects correctly and on-time
Collaborates and develops relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/ plans
Identifies key data points and measurements to show the impact of our approach and strategy on the client's business