Marketing Executive - Petaling Jaya, Malaysia - myNEWS

    myNEWS
    myNEWS Petaling Jaya, Malaysia

    2 weeks ago

    Default job background
    Description
    The Marketing Executive will own myNEWS Loyalty Programme and manage the campaign planning, set-up, marketing communication and campaign reporting of CRM within a dynamic environment

    Main Duties


    • Create, manage, deliver analyse and report all CRM campaigns for the business from campaign planning, to creation, system set up, promotional coms, campaign reporting and analysis.
    • Develop and create all promotional coms for all myNEWS CRM campaigns and activities.
    • Manage all reports relating to campaign performance, promotional comms and CRM activities to determine the effectiveness.
    • Create a content marketing plan for CRM campaigns and promotional comes.
    • Develop and brief creative copy and concepts to creative team for design.
    • Work closely with marketing team and merchandising teams to co-ordinate CRM related campaigns and activities across the business.
    • Work closely with IT team on managing any errors or changes.
    • Work closely with operations on briefing upcoming CRM campaigns and activities as well as handling CRM related complaints.
    Job Requirements
    Knowledge & Experience


    • At least 2 years experience in a similar role managing campaigns, promotional coms and data analysis.
    • Demonstrated experience in working with database, marketing communications and marketing campaigns.
    • Excellent communication skills both verbal and written.
    • Advanced level of computer literacy in Microsoft packages, particulary in Excel and Power Point.
    • Ability to manage projects, plan, organize and priorities.
    • Ability to work effectively under high pressure and minimal supervision.
    • Excellent team player and interpersonal skills.