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- Create, manage, deliver analyse and report all CRM campaigns for the business from campaign planning, to creation, system set up, promotional coms, campaign reporting and analysis.
- Develop and create all promotional coms for all myNEWS CRM campaigns and activities.
- Manage all reports relating to campaign performance, promotional comms and CRM activities to determine the effectiveness.
- Create a content marketing plan for CRM campaigns and promotional comes.
- Develop and brief creative copy and concepts to creative team for design.
- Work closely with marketing team and merchandising teams to co-ordinate CRM related campaigns and activities across the business.
- Work closely with IT team on managing any errors or changes.
- Work closely with operations on briefing upcoming CRM campaigns and activities as well as handling CRM related complaints.
- At least 2 years experience in a similar role managing campaigns, promotional coms and data analysis.
- Demonstrated experience in working with database, marketing communications and marketing campaigns.
- Excellent communication skills both verbal and written.
- Advanced level of computer literacy in Microsoft packages, particulary in Excel and Power Point.
- Ability to manage projects, plan, organize and priorities.
- Ability to work effectively under high pressure and minimal supervision.
- Excellent team player and interpersonal skills.
Marketing Executive - Petaling Jaya, Malaysia - myNEWS
myNEWS
Petaling Jaya, Malaysia
2 weeks ago
Description
The Marketing Executive will own myNEWS Loyalty Programme and manage the campaign planning, set-up, marketing communication and campaign reporting of CRM within a dynamic environmentMain Duties
Knowledge & Experience