- providing a 'whole of university' approach to developing a digital marketing strategy;
- employing "growth-hacking" marketing strategies to increase return-on-marketing-investment;
- exploring new and innovative ways of increasing quality leads for the Student Recruitment team; and
- managing and analysing data in the CRM to make decisions about lead generation campaigns.
- Monday to Friday
- Will you now or in the future require sponsorship for employment visa status?
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Executive, Digital Marketing - Malaysia - Swinburne University of Technology Sarawak Campus
2 weeks ago
Description
Job details
Here's how the job details align with your profile .Pay
RM 4,500 - RM 5,000 a month
Job type
Full-time
Shift and schedule
Monday to Friday
Location
Kuching
Full job description
The University desires to expand the use of digital marketing for the primary purpose of student recruitment through search, content, social media and all other digital platforms to increase lead generation and management with an ultimate aim of conversion through enrolment.
The University aims to maintain a very high profile in its target markets through advertising the Swinburne brand to grow awareness, preference and recommendation. This position will lead the performance marketing and website management needs of the University. It is anticipated that Swinburne Sarawak will expand rapidly and that the responsibilities and scope of the position will grow accordingly.
This position is responsible for all digital marketing activities for the University with a key focus on digital lead generation and management, website management and the customer relationship management platform (CRM). This includes:
The position works closely with academic and administrative staff at Swinburne Sarawak and liaises with staff at other Swinburne campuses to ensure consistency in corporate style and efficient use of resources.
More details and requirements can be found on our website:
HOW TO APPLY:
The "Application Process" section in our website indicates the steps you need to follow. Please download the respective Position Description document from our website for your reference.
IMPORTANT NOTE: Please visit our career website and e-mail your application to us by 31 March 2024 .
Job Type: Full-time
Salary: RM4, RM5,000.00 per month
Schedule:
Application Question(s):
Application Deadline: 03/31/2024
Expected Start Date: 05/01/2024
