- Lead the development of the Brand Marketing Plan.
- Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
- Lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
- Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
- Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
- Build productive working relationships with the key interfaces (as indicated below) to manage the brand's day-to-day operations, and external partners and agencies.
- Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
- Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P – Proposition, Product, Packaging, Pricem, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)
- Involve in NPD launch management, building launch plans, customer sell-in and legal and regulatory issues.
- Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
- Bachelor's Degree in Marketing or equivalent.
- Minimum 7 years experience in brand/product management/marketing, preferably in the consumer goods industry.
- Marketing leadership experience.
- Proven track record of delivering topline and marketing KPIs (driving share and penetration).
- Leading a cross-functional leadership team.
- Experience in managing agencies
- Experience in managing digital channels and programs: Digital demand creation and fulfilment.
- Proven experience in developing and implementing effective and integrated brand plans.
- You are always obsessive about consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
- You embrace a high growth mindset with a strong love for consumers, shoppers and customers.
- You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
- You are equipped with media savvy, particularly in digital marketing and know-how.
- You are experienced in proven project and budget management.
- You are knowledgeable in end-to-end marketing management, the ability to understand the big picture but also comfortable with details and managing the operations.
Beauty and Wellbeing - Kota Bharu, Malaysia - Unilever
Description
Job Title: Senior Brand Manager for Beauty and Wellbeing Business Unit (6 months contract)
Location: Malaysia
About the Role:
This is an exciting opportunity to lead and drive Unilever's growth engine into the future We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.
Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You'll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.
Key Responsibilities:
What You'll Need To Succeed
The Hidden Gem in You: