Marketing Assistant Manager - Sepang, Malaysia - AirAsia

Description

Job Description

ABOUT US

We've got modern day solutions for all your modern day delivery woes.

In a world that's constantly on the move, we know how important it is to keep things moving. We're on a mission to enable everyone, from single merchants to the largest companies, to move goods and e-commerce anywhere in Asia Pacific and beyond.

Logistics should be easy, quick and seamless at great rates. And we believe this standard should be the norm, not the exception as we strive to be the best logistics company in Asia Pacific. Currently, we've made our presence felt in Malaysia, Thailand, Indonesia, Philippines, India, Singapore and China. Our deep integration with Airasia's network and infrastructure puts us in a unique position to achieve what sounds impossible, and we need you to bring this to a reality.

A DAY IN A LIFE

As a start up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to do:

Market Analysis: conduct thorough market research to understand the target country's demographics, cultural nuances, and consumer behavior based on the Sales/ BD teams strategy

Localization and Adaptation: tailor marketing messages, content, and creative elements to align with local preferences, language, and cultural sensitivities

Channel Selection: identify and leverage effective marketing channels and platforms that are widely used and trusted within Singapore (online and offline)

Execution: plan and execute local campaigns (both online and offline) to support the local Sales and BD team to reach their relevant customers & support the sales process

Community work: build and maintain a relationship personally and as Teleport with our local customer community (largely B2B space) in the transport/ logistics/ air freight space

Data-Driven Optimization: implement robust data analytics to measure campaign performance, monitor key performance indicators (KPIs), and make informed, data-driven decisions

Compliance : ensure compliance with local marketing regulations and standards. Provide customer support in the local language and time zone

Alignment: build a strong relationship with our central marketing team based in KL to leverage the strategic elements, brand guidelines and resources available to support you in your work

Continuous Improvement: iterate and optimize strategies based on customer feedback, performance metrics, and evolving market dynamics. Stay agile and adaptive to maximize results over time

SKILLS

These are minimum-requirement skills and a 'must-have' for the role: (If any, otherwise you can skip)

Proficiency in data analysis is crucial for assessing campaign performance, understanding consumer behavior, and making data-driven decisions

A strong understanding of digital marketing channels, including social media, search engine optimization (SEO), paid advertising, and email marketing

Strong written and verbal communication skills are essential, especially if dealing with content creation, localization, and customer support

QUALIFICATIONS & EXPERIENCE

A bachelor's or master's degree in marketing, business, communications, or a related field is often beneficial. However, practical experience and skills are highly valued.

An appreciation for cultural differences and the ability to adapt marketing strategies to align with local preferences and customs.

Previous experience in adapting marketing materials for different regions, including language localization and cultural nuances.

BENEFITS

Work-Life at #TeamTeleport

Hot desks - On site work with flexible workspace arrangement and provide you with a change of scenery maybe in a quiet area.

Unlimited training -You will have access to a wide range of learning resources including Notion

Ditch the Suit & Tie - Be comfortable as you are, express your inner Fashionista... as long as it's not a birthday suit

Vacation and time away - Sometimes you need to recharge and come back energized That's why you will get 90% off flights to destinations within AirAsia's network, 10%-15% discounts on selected eateries at KLIA2.

Growth opportunities - We embrace and take on opportunities to learn and grow at Teleport as we reimagine the way we do things. Yes, we meet the challenge head on as a team, and we celebrate together with you when you succeed and reap the rewards when the hard work pays off

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.