Digital Performance Marketing Senior Executive - Kuala Lumpur, Malaysia - artefactgroup

    artefactgroup
    artefactgroup Kuala Lumpur, Malaysia

    1 week ago

    Default job background
    Description

    Key responsibilities

  • Accountable for the engagement delivery and ensuring client's campaigns run smoothly (across Paid Search, Paid Social, Programmatic), including effective budgetary control;
  • Initiate and recommend partners (such as data partners, publishers) etc based on market and business requirements
  • Perform regular reviews of reporting dashboard with Local + Regional Client POC's and identify/spot key trends and areas for improvement;
  • Choose and implement relevant advertising channels, defined based on data collected;
  • Work on media plans and forecasts;
  • Participate in weekly/monthly calls/meetings with Local + Regional Client to discuss performance, actions taken and new strategies for the upcoming period and prepare supporting materials (PPT, Excel);
  • Work closely with client as a trusted partner and maintain operational relationship with client where relevant

    • Other duties:

  • Gain a deep understanding of the digital marketing industry;
  • To undertake ad hoc assignments from time to time and other duties as requested by management;
  • To understand and ensure the full observation of your contract of employment incl. working hours as well as Artefact's operating procedures and policies.
  • Work closely with other Artefact teams worldwide should there be any client opportunities to support;
  • Participating in new business pitches, assisting in new business opportunities.
  • To pursue continuing professional development in relation to the role and its duties and responsibilities;