- Establish primary media & content strategies that deliver on business objectives
- Lead the management and execution of paid media plans (TV & Digital), ensuring (clearly defined) KPIs are achieved
- Works with several cross functional teams to support marketing initiatives and maximize media investment opportunities (including global team.
- Responsible for managing all media financials, including billing, forecasting and buy authorization process. Own media budget and ensure continuous alignment with Media and Digital Manager and finance department.
- Manages Monthly flowcharts for all mediums (TV, Digital (OLV + Social + Display + Blogger/Influencer), Print, OOH, Radio, etc).
- Guide external agency teams to execute and optimize programs
- Needs to effectively collaborate with brand teams to ensure campaigns and programmes are fully integrated into brand plans, tracking their effectiveness and recommending course changes as required.
- Lead the collection and storage of digital content ensuring compliance and use in house content management system (Veeva Vault)
- Oversee and govern local content that is fit for platform to achieve business goals (Creative X)
- Encourage the sharing of content to raise brand awareness and identify best practice across brands and market.
- Bachelors or Masters in Media Sciences or Marketing
- Passion for brands and understanding of how traditional & digital media can contribute to their development short and long term
- Good consumer understanding and the ability to translate it into effective programmes
- 3 to 5 yrs experience in consumer traditional & digital marketing with experience of campaign planning, generating creative work, media planning and buying either at client-side or at an advertising agency
- Experience of managing TV, Radio & Print Campaigns, Website management, Digital Promotions, Lead Generation, eCRM (consumer database management), Media Research, Agency/Vendor Management & Etailing
- Good understanding of media strategy and planning issues
- Experience of large, global brands and multi-market project and programme delivery.
Media & Digital Assistant Manager MYSG - Kuala Lumpur, Malaysia - Reckitt
Description
Media & Digital Assistant Manager MYSG
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Reckitt is on the lookout for Media & Digital Assistant Manager. You will be owning Media Strategy, Planning, Buying and Administration to ensure compliance with marketing and media objectives. We are looking for a strategic planner to drive holistic plans that deliver results. You will work closely with senior management and agency partners to create and evaluate media strategies based on go-to-market strategies, business goals, cost, timing and competitive landscape. The position reports directly to the Media & Digital Manager and is responsible for Malaysia and Singapore. We are seeking for someone who has a point of view, is a team player, and who can step in, harmonize the processes among the different markets and drive strategy.
Your responsibilities
In summary, you'll:
The experience we're looking for
The skills for success
Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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