Senior Manager, Marketing - Sepang, Malaysia - AirAsia

Description

Job Description

Responsible for managing all the group marketing campaigns/ events/ communication directions/ partnerships.

To ensure healthy performance & strive to achieve agreed team and business goals; measuring them using data, tools & resources provided.

Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios.

To ensure a smooth marketing operation and that the welfare of the teams is taken care of.

Management of relationships with all marketing in AOC/ POS that includes media agencies, and other business partners, externally & internally.

Using creative/ effective channels to maximize promotional opportunities for AirAsia (Airline) cost-efficiently, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.

Acting as a Brand Ambassador for AirAsia - building on the awareness of AirAsia as a global brand in the travel & e-commerce space.

Requirements:

Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

At least 5 - 7 years of working experience.

Proficient in English. Additional language is an Advantage.

Strong understanding of e-commerce and usage of social media.

Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.

Capable of bringing order and harmony for the team to an otherwise demanding work pace.

Excellent analytical skills and understanding of data, campaign performance, and business financials.

Ability to manage multiple projects, both tactical and strategic - achieving both time and budgetary deadlines.

Ability to work & be resourceful in a fast-paced environment.

Ability to be agile and adaptable to change.

A team player is yet able to work independently.

Have basic knowledge of entire AirAsia countries market & consumer trends.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.