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- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- Minimum 5 years of experience in a similar role, preferably in digital marketing or DTC e-commerce.
- Exceptional copywriting skills with a portfolio showcasing creative excellence and proven results in driving ecommerce sales.
- Strong strategic thinking abilities with deep understanding of audience insights and digital marketing principles.
- Proven track record in client relationship management, understanding business objectives and delivering creative solutions.
- Experience in creating static and video ads from scratch, including storyboarding, copywriting, and editing.
- Proficiency in overseeing ad creation and campaign management on Meta and TikTok, maximizing creative impact and audience engagement.
- Fluency in English required; additional languages a plus.
- Excellent collaboration, communication, and project management skills in fast-paced environments.
- Experience providing creative briefs to guide design teams and proficiency in performance analysis to optimize campaigns.
- Passion for continuous learning and staying updated on industry trends in digital marketing and ecommerce.
- Full-time Remote Work Setting
- Paid Time Off (30 days annually)
- Observance of Public Holidays
- Internet Allowance
- Health and Wellness Allowance
- Maternity and Paternity Benefit
- Loyalty Rewards
- Performance-based Incentives and Bonuses
- Outcome-focused Environment
Creative Lead - Malaysia, Kuala Lumpur - Chronos Agency
Description
JOB PURPOSE :The Creative Strategist & Copywriter role is pivotal in crafting compelling content that captivates audiences and drives results in the digital advertising landscape.
This role isn't just about making ads; it's about crafting a killer content strategy that fuels our performance marketing engine. Metrics like CTR%, thumbstop rates, CPA - they're practically their second language
By teaming up with the performance marketing pros and our in-house creative geniuses, our Creative Strategist & Copywriter ensures our ads are driving clicks and conversions across platforms like Meta, Tiktok and Youtube. And when it comes to measuring success, they co-own metrics like Return on Ad Spend (ROAS) to make sure every campaign hits it out of the park.
So, buckle up, because with our Creative Strategist & Copywriter leading the charge, we're about to take your advertising game to the next level
KEY PERFORMANCE INDICATORS (KPIs)
KPI #1 Conversion Rate of Ad Creative
KPI #2 Brand Consistency and Content Quality Score
KPI #3 Engagement Metrics for Ad Creative
KPI #4 Content Production Consistency, Alignment Efficiency
KPI #5 Ecommerce Revenue Generated
ACCOUNTABILITIES :
Conversion-Driven Content Creation: Develop tailored content concepts and copy strategies to boost ecommerce conversions, leveraging audience insights and purchasing behavior.
High-Impact Content Production: Drive the creation of engaging video and static content for digital ads, utilizing both internal assets and user-generated content to align with client goals.
Strategic Ideation and Innovation: Collaborate on creative ideas with stakeholders, integrating trends and insights to differentiate client brands and drive results.
Audience-Centric Messaging: Craft compelling copy that speaks directly to target personas, motivating action and boosting sales.
Performance Optimization: Analyze ad performance data to refine content strategies, focusing on metrics like CTR, CPA, conversion rates, and ROAS.
Storyboard Development and Execution: Lead video ad concept development, ensuring alignment with client objectives and overseeing production from start to finish.
Cross-Functional Collaboration: Work with graphic designers, editors, and specialists to align creative vision and project objectives, fostering a collaborative environment.
Metrics-Driven Approach: Own creative performance metrics and optimize content strategies to maximize engagement and campaign effectiveness.
Workflow Enhancement: Develop streamlined processes to optimize creative production, ensuring consistent delivery of high-quality assets within timelines and budget.
Brand Consistency: Maintain quality and brand alignment across all content, adhering to brand guidelines and conveying a cohesive brand identity.
QUALIFICATIONS :
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