Head, CPBB Marketing - Kuala Lumpur, Malaysia - Standard Chartered Bank

    Standard Chartered Bank
    Standard Chartered Bank Kuala Lumpur, Malaysia

    2 weeks ago

    Standard Chartered Bank background
    Full time
    Description

    RESPONSIBILITIES

    Strategy

  • Determine and formulate CPBB marketing and communication strategies for Standard Chartered Malaysia and Standard Chartered Saadiq Malaysia, working closely with the CPBB Head and respective CPBB business units to ensure alignment of business goals and agendas
  • Managing and bringing together creative expertise from creative agencies, event organisers, media house and/or media owners to deliver holistic and integrated communication strategies and approaches
  • Contribute to overall Corporate Affairs, Brand and Marketing visions and priorities

    • Business (Strategic Marketing and Communications Management)

  • Design and execute campaign communication strategies to meet business needs
  • Use consumer, competitor and research insights to provide thought leadership to formulation of the marketing strategy that supports the Bank's brand, marketing and business strategies
  • Develop, socialise and implement the annual marketing plan/calendar
  • Project-manage enterprise marketing campaigns and programs to include Global and Regional sponsorships
  • Drive digital marketing awareness with the Product teams using digital platforms
  • Forecast, measure and report on marketing results within agreed deadlines
  • Be a Brand Champion - ensure all segment and product campaigns live up to our brand promise of Here for good while, delivering committed business outcomes
  • Lead the delivery of CPBB marketing activities in a framework that ensures they are executed within brand specifications to reinforce the overall Standard Chartered brand positioning through consistency in tone, manner, look and feel

    • Processes

  • Forecast, manage and ensure maximum leverage of the marketing budget, with measurements of success in place for enhanced marketing efficiency
  • Ongoing tracking and monitoring of activity results to ensure returns on investment is measured and feedback is translated into future improvements
  • Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies

    • People and Talent

  • Cultivate teamwork and promote multi-tasking within the team
  • Assess and measure the team's activities to ensure alignment with plans, forecasts and capacity models
  • Enhance leadership capability and create a culture of talent development and empowerment within the CPBB Marketing team
  • Champion capability and training requirements for the CPBB Marketing team

    • RiskManagement

  • Demonstrate shift towards anticipation of risks
  • Proactively identify and mitigate in-country risk issues and ensure that they are reported/escalated in line with Group and local policies and procedures in a timely manner

    • Governance

  • Adhere to policies including escalation and compliance requirements, and follow any other relevant internal controls and procedures as they relate to process, products, policies and regulations
  • Ensure adherence to the Risk Management Framework, Group Code of Conduct and various policies, procedures and guidelines of the Bank by the regional and group Corporate Affairs, Brand and Marketing teams

    • Regulatory & Business Conduct

  • Display exemplary conduct and live by the .
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct
  • Lead the CPBB Marketing team to achieve the outcomes set out in the Bank's Conduct Principles: Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment
  • Effectively and collaboratively identify, escalate, mitigate and resolve risks, conduct and compliance matters

    • Key stakeholders

    Internal – in country

  • CPBB Head
  • CPBB Business teams
  • Country management teams

    • Internal – regional/Group

  • Regional and Group CABM teams

    • External

  • Advertising agencies
  • Media house and owners
  • Event organisers, vendors and suppliers

    • QUALIFICATIONS *

    TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

    Delegated Authorities:

  • Delegated authority defined by the Standard Chartered Group or its subsidiaries and Regulators

    • Functional

  • At least 15 years of Brand and Marketing experience, preferably in the banking/financial services industry with an international context
  • Relevant tertiary qualifications and working experience
  • Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
  • Strong analytics, performance marketing and portfolio management experience
  • Strong digital marketing and communications experience

    • Talent, Skill & Knowledge

  • Strategic acumen
  • Conceptual thinking - able to structure and organise
  • Execution orientation - able to execute and deliver results
  • Service and customer centricity
  • Leadership and change agent
  • People management
  • Influencing and networking
  • Presentation and communication (written and speaking skills)
  • Ability to manage in a geographically and culturally dispersed environment
  • Experience in developing teams in diverse international organisations
  • In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy into effective local operations
  • Excellent time management and working under tight deadlines
    • Our Ideal Candidate
  • Performance marketing
  • Project management
  • Marketing and content creation
  • Digital and social media marketing
  • Market research