Social Media Specialist - Kuala Lumpur, Malaysia - IFloss Dental

    IFloss Dental
    IFloss Dental Kuala Lumpur, Malaysia

    1 month ago

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    Full time
    Description
    We are seeking a passionate and creative Social Media Specialist to join our team and play a key role in promoting our dental practice, dental clear aligners, and increasing patient acquisition.
    Responsibilities:

    Manage Leads and Drive Patient Acquisition:
    • Develop and implement comprehensive social media strategies across relevant platforms (e.g., Facebook, Instagram, YouTube) to attract new patients and convert leads into appointments.
    • Track and manage advertising campaigns by agency to reach specific demographics and interests.
    • Collaborate with the agency team to track and analyze results, and optimize campaigns for maximum impact.

    Provide Responsive Patient Communication:
    • Promptly and professionally answer patient inquiries and messages on social media platforms.
    • Address concerns in a friendly and reassuring manner, promoting the practice's expertise and building trust.
    • Proactively engage with patients and foster positive online relationships.

    Manage Complaints and Mitigate Negative Feedback:
    • Respond to negative feedback promptly and diplomatically, aiming to resolve issues and maintain a positive brand reputation.
    • Develop and implement strategies to minimize negative feedback and proactively manage online reputation.

    Drive Sales and Promotions:
    • Create engaging content that promotes or educate dental services and special offers.
    • Run social media contests and giveaways to generate excitement and increase patient engagement.
    • Track and analyze the effectiveness of sales-focused campaigns.

    Social Media Management:
    • Manage and optimize all social media accounts, ensuring consistent branding and messaging.
    • Create high-quality and engaging content, including text, images, videos, and stories.
    • Schedule and publish content effectively, maximizing reach and engagement.
    • Monitor social media trends and adapt strategies accordingly.

    Content Creation and Collaboration:
    • Work closely with a social media agency to develop and implement content strategies.
    • Provide creative input and contribute to content production (e.g., photography,videography, graphic design).
    • Maintain strong communication and collaboration with the agency to ensure successful campaign execution.