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- Develop and implement comprehensive social media strategies across relevant platforms (e.g., Facebook, Instagram, YouTube) to attract new patients and convert leads into appointments.
- Track and manage advertising campaigns by agency to reach specific demographics and interests.
- Collaborate with the agency team to track and analyze results, and optimize campaigns for maximum impact.
- Promptly and professionally answer patient inquiries and messages on social media platforms.
- Address concerns in a friendly and reassuring manner, promoting the practice's expertise and building trust.
- Proactively engage with patients and foster positive online relationships.
- Respond to negative feedback promptly and diplomatically, aiming to resolve issues and maintain a positive brand reputation.
- Develop and implement strategies to minimize negative feedback and proactively manage online reputation.
- Create engaging content that promotes or educate dental services and special offers.
- Run social media contests and giveaways to generate excitement and increase patient engagement.
- Track and analyze the effectiveness of sales-focused campaigns.
- Manage and optimize all social media accounts, ensuring consistent branding and messaging.
- Create high-quality and engaging content, including text, images, videos, and stories.
- Schedule and publish content effectively, maximizing reach and engagement.
- Monitor social media trends and adapt strategies accordingly.
- Work closely with a social media agency to develop and implement content strategies.
- Provide creative input and contribute to content production (e.g., photography,videography, graphic design).
- Maintain strong communication and collaboration with the agency to ensure successful campaign execution.
Social Media Specialist - Kuala Lumpur, Malaysia - IFloss Dental
Description
We are seeking a passionate and creative Social Media Specialist to join our team and play a key role in promoting our dental practice, dental clear aligners, and increasing patient acquisition.Responsibilities:
Manage Leads and Drive Patient Acquisition:
Provide Responsive Patient Communication:
Manage Complaints and Mitigate Negative Feedback:
Drive Sales and Promotions:
Social Media Management:
Content Creation and Collaboration: