Team Lead, Customer Analytics - Malaysia - Alliance Bank Malaysia Berhad

Description

Overseeing team performance and provide coaching to motivate team members working towards achieving key value propositions in:

• Talent build up, resource planning and develop project plans to support business priorities
• Responsible to optimize product & channel relevancy across customer life cycle, prepare 360-view of total customer relationship overlay to derive optimal segmental price points and operational cost reduction advantages while enhancing customer experience
• Maximize the analytics capabilities to optimize business expansion opportunity to support strategic initiative and business scorecard in terms of acquisition, portfolio management and retention
• Generate insights and statistical capabilities to predict and anticipate future events
• Support end-to-end customer communication management towards enlarging the customer base via behavioral marketing analytics and meeting customer experience excellence through survey/engagement throughout entire customer lifecycle management
• Develop scripts for target-based and event-triggered campaigns, manage customer contact (contact policy and leads historical base), supporting coordinate / plan roll-out of all databased campaign and prospect leads to relevant channel.
• Maximize franchise customer communication value with joint collaboration between LOBs to enhance KPIs and to optimize cost
• Ensure quality deliverables within stipulated timeline for tracking of franchise building strategic initiatives, regulatory compliance, BAU business momentum and operational monitoring progress
• Participate and contribute subject matter expertise in data extraction, segmentation and MIS reporting as per requirement
• Build universal knowledge base to support operational proficiency, revenue generation and cost reduction
• Ensure ongoing process simplification, cross-functional process streamlining and risk control process in place and comply to bank internal requirement for business continuity
• Co-drive process improvement and technology enablement in the area of productivity and data security.
• Co-drive data enrichment, data standard and data quality check to drive quality analytics
• Any other additional tasks assigned by supervisor.

Job Requirements:

a) Skills

• Analytical, logical, strategic thinking and excellent executor
• Experience in SAS, SQL, Tableau & Python

b) Knowledge

• Excellence analytical based statistical applications and methodologies
• Full understanding of the Business Intelligence solution suites to craft best in class information delivery platform
• Business intelligence exploratory and visualization capabilities
• Relational database management
• Data warehouse technical architecture

c) Experience

• Experience in technical and business analytics environment of at least 5 to 8 years
• Experience in banking operations, banking systems, MIS system management and database marketing
• Awareness of Corporate/ Commercial, SME, Consumer and/or Investment Banking products and market trends
• Awareness of Customer Segment, Channel and Transactional behavior