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- Research and identify trend directions; create concept/mood boards, analyze collections, shop stores; perform competitive analysis; pull and review fabrics, design concepts, presentation decks for meetings.
- Identify and design key items with a strong brand identity.
- Execute development of initial seasonal design category in context of cost structure
- Design according to line plans, sales needs and emerging trends; ensure timely execution of product development calendar.
- Create Illustrator sketches; review line sheets; develop tech packs.
- Source, select and review raw materials and trims ensure they are within price points.
- Review styles with costing engineer to design into price points needed.
- Approve aesthetic and quality of print strike-offs, fabric and trims.
- Superior organizational skills and excellent communication skills; team oriented
- Ability to multi-task and meet deadlines, highly detail oriented, meticulous and creative.
- Creativity, and sensibility for merchandising; ability to sketch.
- Technical capability, proficient understanding of construction and expression of fit.
- Extensive knowledge of garment construction, pattern making, silhouettes, colour ways, sewing techniques, fabrication and trim; familiarity with print design and manufacturing
- Bachelor's Degree / Diploma in Fashion Design
- 5 to 8 years' experience in apparel design
- Proficient computer software skills (e.g. MS Office, Photoshop, Illustrator, 3D design)