- Full-time
- Responsible on the production of marketing materials to promote the trade show
- Develop and execute comprehensive marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
- Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.
- Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.
- Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.
- Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
- Excellent language proficiency in English
- Excellent verbal and written communications skills. Strong presentation skills
- Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
- Creative mind-set towards designing and content creation
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and adaptable to change
Senior Marketing Executive - Kuala Lumpur, Malaysia - Informa
Description
Senior Marketing Executive
Company Description
Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.
Job Description
You will play an important role to:
Qualifications
To be successful in this role you will need to have:
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.