Marketing Executive - Petaling Jaya, Malaysia - Ikea

Description

Job description

• Work closely with the marketing team and be responsible for digital marketing campaigns.
• Implement digital strategies and optimize digital campaigns across all digital platforms and social media channels to improve brand positioning.
• To create and develop content / copywriting to attract and engage internal and external stakeholders.
• Conceptualization and creation of visual graphics and videos intended for publication on social media and offline while adhering to brands' branding guidelines.
• Responsible in handling digital and online communications, execute online and social media campaigns as well as the production of EDM from conception, collation, content writing to result efficiency.
• Responsible in monitoring media coverage, competitors and industry issues.
• Continuously creating digital media content to improve brand positioning.
• Collaborate with agency partners in media strategy and performance optimization, content planning and loyalty engagement leveraging Owned channels, Performance Digital, Social Media, CRM and Digital Content Marketing.
• Liaise and coordinate with all participants and the service provider for the implementation of the CRM system.
• Manage the life cycle trigger email and mobile push notification program.
• Maintain and monitor loyalty members' data to ensure data quality and accuracy.
• Manage loyalty acquisition and maximize the usage of members' information (demographic, psychographic and purchase history) to develop relevant activation activity / campaign.
• Determine the best offers and incentives for loyalty programmes and marketing campaigns by working with the marketing team for approval.

• Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
• Possess at least 1-2 years of relevant working experience preferably in rewards / loyalty programme, experience in working with Shopping Centre would be an added advantage.
• Good command in English and Bahasa Malaysia. Proficiency in Mandarin and Cantonese would be an added advantage.
• Good Internet & social platforms technical and functional knowledge.
• Strong analytical and problem-solving skills. Combined with a high level of initiative and ability to thrive in a fast-paced environment.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Able to organize, multi-task, work independently on several projects and meet deadlines.
• Able to deliver comprehensive jobs outcome under minimum supervision.
• Passionate about creating and delivering delightful experiences for customers.