- Responsible for co-creating and deploying the Area Expert Marketing Strategy aligned with global expert program. Key role in influencing local market stakeholders to invest behind Expert marketing and to execute the program flawlessly.
- Partners with the Area & Local Brand and Expert teams to create the expert brand plan for key markets and brands. Includes clear strategy on job to be done, content toolkit, expert engagement plan and investment guidance.
- Manages the content plan for key brands – create a region relevant communication plan and drive adaptation from global where necessary. Accountable for own production budget.
- Champions Expert insight, rooted in Science, Patient and HCP understanding, and leads the learning plan to fill in any insight gaps.
- Engages and energizes internal and external stakeholders on the expert plans. Builds powerful relationships with Local Expert Managers and Brand teams. Builds and leverages relationships with the Category teams both in Area and Global.
- Leverage various data points and analytics to execute the digital transformation expert programs and guide teams on Expert Field Force Effectiveness. Focus on analytics to continue to optimize ROI.
- Works in collaboration with Area Medical Affairs, Regulatory and Corporate Affair teams to build a coherent and compelling program geared towards HCP and External Engagement.
- Identify and share best practices across the Local and Global expert teams to drive learning and reapplication per respective brands.
- Bachelor's degree
- Postgraduate is a plus
- Minimum 10 years Level of Job-Related Marketing / Sales Experience Required including managerial experience, ideally in Healthcare-OTC/ Pharma/Wellness-FMCG
- Proficiency in Field Force detailing strategy and understanding of its capability, and execution (i.e: SFE KPI tracking)
- Experience in field force optimization (eg: segmentation, targeting, efficient organization sizing) is ideal but not required.
- Comfortable to work in multicultural environment
- Proven change management experience
- Has digital transformation experience
- Strong communication and interpersonal skills.
- Strong analytical and problem-solving skills
- Has a growth mindset and high learning agility.
- Commitment to effective cross functional working
- Passionate team player with positive and enthusiastic attitude
- Proficiency in understanding and using condition, product-based science.
Marketing Manager Expert, Southeast Asia + Taiwan - Kuala Lumpur, Malaysia - Haleon
Description
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Panadol, Sensodyne, Centrum, Polident, Scott's, Otrivin, and more– through a unique combination of deep human understanding and trusted science.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
As the Marketing Manager Expert , Southeast Asia + Taiwan - Sensodyne, Panadol, and Centrum, you will be responsible for the development and implementation of the Expert marketing strategies, content creation, budget recommendations and overall guidance to our local markets on how to maximize the recommendation of our brands by Healthcare Professionals and Influencers.
Strong product science is at the core of our brands in Haleon and your role will be to understand the product science, along with consumer insight, and bring it to life both internally and externally so more people improve their everyday health with our brands.
Responsibilities:
Requirements:
Care to join us. Find out what life at Haleon is really like
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.