- Collect and analyse sell-in and sell-out data to track performance of JDE brands, NPDs, promotions and shopper demographics and buying behaviours.
- Analyse category & channel data to develop recommendations for new business opportunities, forecast future category trends.
- Develop category insights to facilitate MSL, NPD, Perfect Store Setup (portfolio/distribution, shelving, promotional mechanics and frequency) and support on relevant RGM projects ie Price Pack Architecture Study and etc.
- Manage 3rd Party Market Intelligence agency (Nielsen & Kantar) to ensure it is aligned with JDE external data expectation ie Synchronize Nielsen data with JDE's Canari platforms.
- Lead channel promotion pricing setup by segment, support with market insight & pricing-feasibility check with sales team.
- Minimum Bachelor's Degree
- Experienced in sales analysis
- Strong research and data analysis skill
- Proficiency in Microsoft Office and research tools
- Strong communication and presentation skill
- Ability to work independently and with cross-functional teams
- Keen interest on consumer/shopper behavior, consumer trends and a basic knowledge of marketing frameworks
- Highly proactive, creatively inclined, self-starter, great motivation, open to change and out of the box/creative thinking
Consumer & Shopper Insights Analyst - Petaling Jaya, Malaysia - JACOBS DOUWE EGBERTS
Description
Company Description
It's amazing what can happen over a cup of coffee or tea. At JACOBS DOUWE EGBERTS (JDE), we've made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that's felt around the world. JDE is the home to some of the most well-known coffee brands in the world.
For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Super, Old Town, Kenco, Pilao & Gevalia etc.
Job Description
The position reports to Head of Marketing and responsible for compiling and analyzing sales and market data and providing valuable feedback and actionable insights to guide our promotional and sales activities. You should be able to analyze data to evaluate existing and potential market, category, product, customer and business opportunities, growth trends and conditions. Process data to track and predict seasonal demand, industry shifts and shopper buying changes. Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) of sales and profitability.
Qualifications
Additional Information
What's it like to work at JACOBS DOUWE EGBERTS?
At JDE, we are convinced that to grow our company we need to grow our people – through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career.
Other benefits you might be interested:
Medical
Handphone and Transportation
Outstanding Career Development Opportunities
The best coffee and tea served all day in our office – Can you imagine that?
Are you ready to make that career shift & grow a great portfolio with us?
Click the 'I'm Interested' button and we will get in touch with you soon.
Thank you for your interest in JDE, please note we will only reach out to successful candidates.