Digital Engagement - Malaysia, Petaling Jaya, Selangor - Amway Malaysia Singapore Brunei (MSB)

Description

Key Responsibilities:

• Develop and execute the company's online digital engagement and performance strategy that encompasses integrated CRM and digital marketing campaigns across various platforms including social media, email, search and display advertising
• Design and map desired target customers' journey that will be aligned with overall business strategy. This includes but not limited to:
• Analyzing all touchpoints (e.g. sign-up, activation, continuous engagement, increase interest, drive purchase, post evaluation) that will drive potential customers' activation and/or productivity
• Develop and implement plans to test all aspects of a CRM, making sure the most effective approach is taken to maintain and/or increase customer relationships.
• Utilize CRM software to analyze customer data to provide insights and make recommendations on sales, marketing, and customer experience initiatives to support company to build and maintain customer & ABO loyalty and development
• Provide recommendations on relationship strategies for different customer & ABO segments or for individual customers.
• Identify methods/options to monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Responsible to maximize CRM platform capability with digital CoE team
• Work with functional managers from Marketing, Sales and LGS to plan and align KPIs, develop action plans, implement initiatives that can maximise customer lifetime value strategies, ensuring maximum profitability
• Lead the team to work with Communications team to develop applicable communication and contents to fit target audiences
• Strategize and drive the execution of email marketing campaign to identify the messages or pitch that trigger a positive response from a customer
• Develop and drive the execution of Company's digital marketing campaigns across various platforms
• Plan and drive the execution of SEO/SEM strategies to increase website traffic, improve search engine rankings, and drive eCommerce conversions.
• Manage and lead the optimization of company websites for user experience and conversion rate optimization, with a keen eye on eCommerce functionality.
• Stay updated with the latest digital marketing trends and tools, and implement best practices to enhance the company's online presence, particularly in the online Health & Wellness space
• Collaborate with internal teams, including sales, product / marketing, and communications, to create cohesive and impactful marketing and/or CRM campaigns
• Plan, monitor and manage the annual digital marketing budget effectively, allocating resources strategically across all key priorities
• Responsible for data analysis utilizing analytical skills to find correlation between different types of data and provide regular reports and insights into the effectiveness of campaigns performance, ROI and effectiveness
• Providing support to company's internal sales and/or marketing teams as needed

Required Knowledge, Skills and Abilities:

• Proven work experience as a Digital Marketing and/or CRM Manager or similar role in a multinational company. Strong focus on eCommerce would be an added advantage
• Strong understanding of digital marketing & CRM concepts and best practices, with a knowledge of eCommerce strategies and tactics.
• Demonstrate a substantial knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
• Experience with eCommerce platforms, online marketplaces, and digital storefronts.
• Experience with SEO/SEM, Google Analytics, CRM software, and marketing automation tools, with a specific focus on eCommerce metrics would be an added advantage
• Experience in leading a high performing team in digital marketing and web analytics
• Possess strong analytical skills coupled with project management and planning skills.
• Being a highly interactive position, he or she must have excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.
• Strong leadership, human relations and interpersonal skills
• Manager level competence in customer journey management
• Capable to analyse data to understand customer behaviour and to evaluate a wide-range of processes have strong enough analytical ability.
• Creative enough to create content (and copywriting), to send attention grabbing email campaigns.
• Strategic thinking and planning, business strategy, facilitation, and project management.