Paid Acquisition - Kuala Lumpur
6 days ago

Job summary
We are seeking a hands-on Paid Acquisition & Growth Performance Lead to own traffic generation, conversion efficiency, and campaign performance across paid channels.Responsibilities
- Paid Acquisition Ownership (Primary)
- Manage budgets, scaling decisions, and performance targets
- Optimise campaigns toward FTD deposits active traders Decide when to scale pause or kill campaigns Funnel & Conversion Performance Own full acquisition funnel Click → Lead → FTD → Active Trading Work with landing pages forms and flows no coding required Identify drop-offs and conversion leaks Continuously improve CAC lead quality Campaign Planning & Execution Plan campaign structures based on Market conditions Trading themes Promotions events Translate campaign ideas into Channel allocation Budget split KPI targets Coordinate launch timing Social Media Lead Agency & Vendor Management Brief agencies clearly Target audience Funnel objective Performance expectations Review media plans performance reports Hold accountable ROI activity Push back creatives that don't convert Data Tracking Reporting Own performance tracking using Google Analytics Google Tag Manager Platform dashboards Build clear management level performance summaries What worked failed scale next Tahap senioriti Tahap Separa Senior Jenis pekerjaan Sepenuh masa Bidang tugas Pemasaran Industri Perkhidmatan Kewangan
Job description
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