- Project management and execution from questionnaire design, fieldwork, data cleaning, data prep, charting, analysis and reporting
- Liaising with internal stakeholders and external vendors in the execution and management of media (TV, Digital, Print, Radio) projects
- Communicating and reporting to clients on project progress
- Perform statistical processes e.g. fusion, imputation, weighting and projections
- Work with developer team to produce insightful analysis on Dashboard
- Reporting writing and presentation to client on survey findings
Data Analyst, TAM - Kuala Lumpur, Malaysia - GfK
Description
Description
Overall Responsibility
Effectively supports the Research Team in media (TV, Digital, Print, Radio) consumption measurement operations and media research projects with focus on data collection, quality checks, preparation, analysis, reporting and insights
Key Tasks
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