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- Client oriented.
- Meticulous and structured. One is particular about accuracy, has high attention to details
- Curiousity kills the cat, one is instinctively proactive and believes in asking questions to get ahead.
- Reports to Head of Implementation & Buying while collaboratively working with the Business Directors and Category Leaders to ensure the media plans are activated.
- Leading a team of implementation planners and media buyers, one undertakes the quality control of all implementation, scheduling, optimization and buying responsibility on designated clients to ensure that respective brands' KPIs, price guarantees and commitments, are understood and delivered.
- Ability to construct post buy reports, providing actionable analysis for onward implementation.
- Has the ability to use data to hold discussions with media owners and clients.
- Work with your Line Manager and planning team to manage, negotiate and monitor for best cost and ROI for ad-hoc / tactical campaigns.
- Provide timely monthly budget reporting & bonus/ commitment tracking
- Has the ability to adapt to different planning/ buying tools to deliver & justify the execution such as optimization tools (Tardiis) and more
- Able to use and teach Proprietary Tools relevant to the Trading/ I&B function and to ensure that his/ her team has strong proficiency in all the relevant research tools.
- Min Diploma in Business Administration, Marketing, Finance, or a related field;
- At least 2-3 years of experience in offline media implementation
- Excellent understanding of offline media planning, implementation and optimizations
- Excellent understanding in media insights and analysis for planning, reporting and insights on campaigns
- Good interpersonal and communication skills with internal and clients
- Good analytical and strong approach to problem-solving
- Ability to manage multiple campaigns simultaneously and interact with multiple internal teams
- Works effectively in a fast-paced, energetic team environment
- Initiative in learning and continuous improvement
- Collaborative and growth mindset
Senior Media Implementer/Buyer - Kuala Lumpur, Malaysia - Publicis Groupe
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Job Description
Qualifications