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- Potential participation in strategy for and execute all local paid online acquisition efforts including:Facebook, Twitter, Instagram adsSearch engine marketing (SEM)Google Display Network (GDN) and other Banner adsAffiliates
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
- Manage day to day workflow and setup for projects and campaigns across platforms
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
- Spearheading relations with account team working on common accounts to ensure alignment with clients
- Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
- Innovating to improve performance, growth and profitability across all channels
- Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
- Share best practices with peers within group
- Accountability and full ownership for campaign performance and aligned KPIs
- Training and mentoring executives to take up implementations across platforms
- 2 years experience in digital marketing.
- Strong experience with performance marketing and online acquisition tools and networks.
- Entrepreneurial mindset and willing to work on daily execution campaign.
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
- Excellent time management and organization skills, comfortable in meeting tight deadlines.
- Strong leadership abilities and track-record of hitting targets with limited resources/budget.
- Previous experience working in a start-up or dynamic high-growth company a plus
Performance Marketing Executive - Kuala Lumpur, Malaysia - Publicis Groupe
Description
Job Description
Expectations of a Performance Marketing Executive
Qualifications