Executive, Marketing Communications - Kuantan, Malaysia - CapitaLand

Description

Description

Manage brand equity- Analyse market research findings on brand awareness and association - Support the development of brand guidelines according to overall brand image - Conduct training to internal stakeholders on brand guidelines - Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines - Perform analyses of reputation risk to determine business impact to organisation Develop marketing strategies - Analyse market research findings to support the development of marketing strategies and plans- Conduct market profiling to identify potential market segments- Perform data analyses on the performance of marketing channels- Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities - Gather data to generate commercial insights to support the development of marketing plan Manage marketing campaigns and events - Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas - Develop editorial content, design layout and printing specifications of collaterals - Execute production and distribution of marketing collaterals and paraphernalia - Execute marketing campaigns and media-related activities and events - Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points - Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement- Collaborate with vendors and creative agencies on project requirements Manage marketing communications and public relations - Analyse media and market data to identify appropriate media options and key target audience for communication - Coordinate customer engagement efforts via digital and social media platforms - Develop press releases and media kits for distribution to targeted media partners - Coordinate and collate responses for media queries - Monitor social media platforms on user opinions and follow up with appropriate actions Manage human resources, finance, report management and continuous improvement - Prepare marketing reports for tracking and analyses- Categorise contact databases according to target market segments- Report budget utilisation and spending

Benefits

Flexible benefits with comprehensive medical coverage for self and family

Training and development opportunities

Subsidised rates at Ascott serviced residences-

Strong advocate of staff volunteerism

Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.