Retail Analytics Analyst - Kuala Lumpur, Malaysia - Standard Chartered Bank

    Standard Chartered Bank
    Standard Chartered Bank Kuala Lumpur, Malaysia

    2 weeks ago

    Standard Chartered Bank background
    Full time
    Description
    :Ongoing

    The primary focus of the role is to manage campaigns and drive business performance through analytics for Consumer, Private and Business Banking (CPBB). The individual will be responsible for end-to-end campaign management and analytics solution development, deployment and performance assessment. The individual is also expected to provide data infrastructure support and management information (MI) reporting which includes coordinating and collating multiple sources of data to create and maintain user datamarts and produce recurring reports

    Business

  • Accountable for end-to-end management of campaigns (design, execution & tracking) for assigned businesses:
  • Work with respective business stakeholders on campaign design and financial model of each campaign
  • Execute campaigns and ensure accuracy of extraction
  • Conduct post campaign analysis, provide insights and recommend improvements
  • Drive AI/ML model adoption and effectiveness
  • Analyse and identify opportunities that will help grow top line and improve bottom line:
  • Synthesize large quantum of data (sales, credit and risk parameters) and identify opportunities
  • Expand acquisition & x-sell base through insights on risk, credit & other parameters
  • Co-design new solutions to drive strategic business KPIs
  • Provide support to the CPBB Data & Analytics team on infrastructure and MI related activities:
  • Collating various data sources from but not limited to external parties (Insurers, Aggregators, Partners), internal data providers (FEDX, Business Users, Host Systems), PDW and any new data streams made available by the
  • organisation
  • Ensure all required data used for subsequent internal processes are delivered timely
  • Maintain internal datamarts which includes data quality control and regular housekeeping
  • Develop accurate and timely consolidated reports for better business management

    • Processes

  • Continuously improve operational efficiency and process effectiveness
  • Ensure effective management of operational risks within the function
  • Comply with applicable internal policies, and external laws and regulations

    • People & Talent

  • Champion and act as role model of the group's values
  • Drive an environment of collaboration, both within CPBB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner

    • Risk Management

  • Interpret the Group's financial information, identify key issues based on this information and put in place appropriate controls and measures.
  • Ensure data security and data sharing through secured channels SharePoint in password protected files.

    • Governance

  • Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

    • Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Lead the Retail Analytics for CPBB to achieve the outcomes set out in the Bank's Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] *
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

    • Key stakeholders

  • Group/Region Analytics teams
    Group / Region/Country Product & Segment Teams
    Group / Region / Country Channels/distribution
    Group / Region / Country Risk Analytics Teams
    Group / Regional / Country Business Teams
    Support functions including Finance, Technology, Analytics Operation

    • QUALIFICATIONS

    TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

  • Education - Post Graduate or University Degree
    Minimum 5 years of relevant experience in Analytics / Banking / Financial Services Industry
    In depth business understanding for client, segment, product and channels

    • Our Ideal Candidate

  • Analytics experience
  • Campaign Management experience
  • SAS, SQL
  • Office tools (Excel/ PowerPoint)
  • Project Management Skills
  • Communication Skills
  • MI Reporting & Data Management
  • Benefit Measurement connecting to P&L