SEO Technical Manager - Kuala Lumpur, Malaysia - PublicisGroupe

Description

Job Description

As a Technical SEO Manager, your primary responsibility is to oversee and execute technical SEO strategies to improve website performance, visibility, and ranking on search engine results pages (SERPs). You will lead a team of SEO specialists and collaborate with cross-functional teams to implement technical optimizations that enhance website crawlability, indexation, and user experience.

Key Responsibilities:

1. Technical SEO Strategy:
- Develop and execute technical SEO strategies to improve website architecture, performance, and search engine accessibility.
- Conduct comprehensive technical audits to identify and prioritize areas for improvement, including crawlability, indexation, site speed, and mobile-friendliness.
- Stay abreast of industry trends, algorithm updates, and emerging technologies to inform technical SEO best practices and recommendations.
2. Website Architecture and Structure:
- Optimize website architecture, URL structure, and navigation to enhance user experience and search engine crawlability.
- Collaborate with web development and IT teams to implement SEO-friendly website changes, including redirects, canonical tags, and URL parameters.
- Ensure proper implementation of XML sitemaps, directives, and other technical elements to facilitate search engine crawling and indexing.
3. Mobile Optimization:
- Implement mobile-friendly design principles and best practices to enhance website performance and user experience on mobile devices.
- Conduct mobile usability audits and optimizations to ensure seamless navigation, readability, and functionality across various mobile platforms and screen sizes.
- Monitor Google's mobile-first indexing guidelines and optimize websites accordingly to maintain visibility and ranking in mobile search results.
4. Website Performance and Speed Optimization:
- Analyze website performance metrics and user experience factors to identify opportunities for improving page load times and performance.
- Collaborate with web development and hosting teams to optimize server configurations, reduce page load times, and minimize render-blocking resources.
- Leverage tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to diagnose performance issues and implement optimization recommendations.
5. Structured Data Markup and Integration:
- Implement structured data markup using vocabulary to enhance search engine understanding of website content and improve rich snippet appearance in SERPs.
- Identify opportunities to incorporate schema markup for events, products, reviews, recipes, and other relevant content types to enhance visibility and click-through rates.
- Monitor structured data errors and markup implementation using Google's Structured Data Testing Tool and Search Console.
6. Technical SEO Reporting and Analysis:
- Monitor and analyze key technical SEO performance metrics, including crawl errors, indexation status, server errors, and structured data errors.
- Generate regular technical SEO reports and dashboards to communicate performance trends, optimization efforts, and actionable insights to stakeholders.
- Collaborate with analytics and data teams to correlate technical SEO initiatives with website traffic, engagement, and conversion metrics.

Qualifications

• 6 †8 years working as a SEO Expert, with at least 2 years in managerial role preferred.
• Ability to identify the tactics used by competitors and correlating their traffic with theircontent
• Demonstrable success in managing enterprise-level SEO campaigns with a proventrack record of working on big brands.
• An understanding of how search marketing integrates with other marketing channels andwider company goals.
• Broad knowledge and understanding of how search engine algorithms work.
• Working knowledge of web technologies such as HTML, PHP, CSS, Javascript and browsers.
• Broad knowledge of available SEO tools and the strengths/ weaknesses of each, with anability to extract the maximum learning and benefit from these tools.
• Should have hands on experience in using various SEO tools like SEMRush, Googlekeyword planner, similar web, Majestic and more.
• Proven experience in technical SEO management or a related role, with a strong portfolio of successful technical SEO projects.
• In-depth knowledge of search engine algorithms, crawling mechanisms, indexing processes, and technical SEO best practices.

Additional Information

Our employee benefits package comprises the following:

ðŸ'‰ Generous leave entitlements, including birthday leave, rest day and family care leave.

ðŸ'‰ Office closure for World Mental Health Day 10th October.

ðŸ'‰ Additional Company closure for all 4 major festive Celebrations

ðŸ'‰ Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

ðŸ'‰ Life and personal accident insurance and group hospitalization and surgery.

ðŸ'‰ A hybrid working schedule and with Friday disconnects.

ðŸ'‰ Rest Relax & Recharge - office closure last week of December every year.

ðŸ'‰ Phone Allowance