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    Senior Executive, Marketing Communication - Malaysia, Kuala Lumpur - Tan Chong Group

    Tan Chong Group
    Tan Chong Group Malaysia, Kuala Lumpur

    6 days ago

    Tan Chong Group background
    Full time
    Description

    Job Responsibilities:

    • Manage the full spectrum of marketing communications activities, particularly on-ground activation for the brand with the main objective to create memorable and premium brand experiences for the target audience who are considering the brand
    • Responsible to develop, execute and monitor all on-ground activation to meet company's set KPI and comply with global guideline and standard. This include road shows, launch event and customer event through experiential marketing
    • Brand guardian for Nissan vehicles (new model launches, sustenance campaign, thematic and tactical campaign management - plans, execution, monitor, track and report)
    • Responsible in the preparation of communications collaterals and distribution to all outlets including but not limited to brochure, leaflets, posters, bunting/banner and newsletters or direct-mailer
    • Prepare post-event reports and conduct PDCA in timely manner for further improvement
    • Plan and develop new initiatives or seek collaboration opportunities with third party for brand synergy
    • Ensure timely payment to vendor and keep good tracking of payment to ensure no
    • Track ROI for marketing campaigns and monitoring competitiors' activities
    • Any other ad hoc task

    Job Requirements:

    • Candidate must possess a minimum Bachelor of Degree in any discipline
    • Preferably candidates with a minimum 5-year working experience in Marketing related function
    • Preferably candidates that have basic knowledge in executing digital marketing campaigns (i.e. Youtube & Facebook)
    • Candidates from the automotive industry with Dealer networking experiences would be an added advantage
    • Proficient in Microsoft Word, Excel, Powerpoint
    • Fluent in Bahasa Malaysia and English
    • Candidate must be willing to travel from time to time

    *only shortlisted candidates will be notified.

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