Intellectual Property Marketing Officer - Kuala Lumpur, Malaysia - Abu-Ghazaleh Intellectual Property (AGIP) Malaysia

Description

Talal Abu-Ghazaleh Global (TAG)

TAG Intellectual Property Consulting and Training Sdn. Bhd. is a multinational firm and has businesses in the field of intellectual property services, professional advisory and consultation services, information technology, e-education, professional interpretation and translation and capacity building. We are seeking candidates to join us to develop our business.

The Role

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Enhancing the company's brand awareness and corporate image.
• Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
• Leveraging a variety of media channels to maximize the company's brand exposure through interviews, editorials etc.
• Building strong and positive relationships with media, influencers and other related parties.
• Developing and editing news releases, speeches, articles and other editorial collateral.
• Managing an external PR agency.
• Analyzing and reporting results of PR campaigns & initiatives.

Ideal Profile

Skills Required:

• You have at least 1 year of experience ideally in Marketing Communications or Public Relations within the Professional Services industry.
• You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.
• Experience within would be a strong advantage.
• You are a strong networker & relationship builder.
• You are a strong team player who can manage multiple stakeholders.
• You are a self-starter and demonstrate a high level of resilience.

What's on Offer?

• Strong opportunities to progress your career
• Work alongside & learn from best in class talent