Social Account Executive - Kuala Lumpur, Malaysia - Publicis Groupe
Description
Job Description
• Keep abreast of social media trends
• Develop monthly editorial calendars, in alignment with global/local client social strategies
• Schedule and publish content for social media channels
• Manage daily operations of page/channel including themes/skin/layout changes when appropriate
• Adhere to the standard practices guide for social channel responsibilities and guidelines
• Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global/local client social media strategies
• Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary
• Moderate community comments where necessary
• Pull and interpret data using native insights + third party tools to highlight performance of channels + content, along with insights and recommendations.
• Liaise with client on social media deliverables and deadlines are upheld
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns
Qualifications
• Min. 1 to 2 years working in digital and/or communications
• Experience living in the social media universe—you're in-the-know on Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kik, Flickr, Forums, Twitter, Wikis, blogs, etc.
• Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application)
• A passion for blogging, microblogging and Facebooking
• A strong understanding of marketing strategy, particularly feed marketing
• Experience sourcing and managing content development and publishing
• The ability to back up great creative ideas with sound analytical reasoning
• The ability to identify threats and opportunities in user generated content
• Knowledge of search engine optimization basics