Social Account Executive - Kuala Lumpur, Malaysia - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Kuala Lumpur, Malaysia

    2 weeks ago

    Publicis Groupe background
    Full time
    Description

    Job Description


    • Keep abreast of social media trends


    • Develop monthly editorial calendars, in alignment with global/local client social strategies


    • Schedule and publish content for social media channels


    • Manage daily operations of page/channel including themes/skin/layout changes when appropriate


    • Adhere to the standard practices guide for social channel responsibilities and guidelines


    • Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule


    • Enforce Social Media Guidelines as defined by global/local client social media strategies


    • Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary


    • Moderate community comments where necessary


    • Pull and interpret data using native insights + third party tools to highlight performance of channels + content, along with insights and recommendations.


    • Liaise with client on social media deliverables and deadlines are upheld


    • Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns

    Qualifications


    • Min. 1 to 2 years working in digital and/or communications


    • Experience living in the social media universe—you're in-the-know on Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kik, Flickr, Forums, Twitter, Wikis, blogs, etc.


    • Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application)


    • A passion for blogging, microblogging and Facebooking


    • A strong understanding of marketing strategy, particularly feed marketing


    • Experience sourcing and managing content development and publishing


    • The ability to back up great creative ideas with sound analytical reasoning


    • The ability to identify threats and opportunities in user generated content


    • Knowledge of search engine optimization basics