Abdul Basith Safar Althaf

As an accomplished Head of Marketing & Operations, I apply a results-focused approach with deep expertise
in marketing, operations, management, and leadership. I have successfully overseen marketing & operations
across Malaysia, the Maldives, Sri Lanka, and India, consistently demonstrating strong leadership that
enhances team performance, drives customer engagement and loyalty, and fosters productive collaborations
with both internal teams and external stakeholders.

VEV TRAVEL TOUR MARKETING SDN BHD T/A SEAVIEW TOUR - Head of Marketing & Operations (Malaysia, Maldives, Sri Lanka)

Led marketing and operations across Malaysia, India, and Sri Lanka, demonstrating exceptional leadership that propelled growth by 80% within two years. Instrumental in the development and successful launch of AI-integrated websites featuring flight and hotel booking engines, as well as over-the-top travel products, contributing to significant market expansion and enhanced brand visibility.

SEAVIEW TOUR MALDIVES - Operations Manager

As Operations Manager at Seaview Tour Maldives, I developed and implemented innovative strategies during the COVID-19 pandemic, effectively managing travel markets from Russia, the Middle East, and Europe. I led the creation of a B2B website with booking engine models for Maldives rates and secured direct rate agreements with 180 resorts, significantly contributing to the company's growth and enhancing market competitiveness

MORESAND LIMITED T/A TRAVEL CENTER UK

Marketing Manager - Assistant Marketing Manager - Team Leader - Travel & Tour Coordinator
Progressed from Travel & Tour Coordinator to Team Leader, Assistant Marketing Manager, and ultimately Marketing Manager. Oversaw all marketing activities and the marketing budget, and led continuous research into new portals, channels, and markets. Monitored and reported on the effectiveness of marketing platforms and campaigns, collaborated closely with web developers and designers on new product launches, and implemented tracking systems for marketing initiatives. Successfully introduced Instagram, WhatsApp, and LinkedIn marketing strategies, achieving a 200%profit growth through digital marketing within six months. Recognized with a Silver Award at the 2018 British Travel Awards for Best Independent Travel Agency.
 

The Charted Institute of Marketing (CIM Level 6 & 7) - Degree
Graduate Marketing/Digital Marketing/Integrated Communications

Sri Lanka Institute of Marketing
Certificate & Diploma in Digital Marketing

Institute of Bankers of Srilanka - DIB IBSL
Certificate & Diploma in Islamic Banking & Finance 

Turnkey IT Training Sri Lanka
Certificate & Diploma in Computer Hardware & Software Engineering with Networking