Choon Ling Yeoh

, I’m currently a business admin student that study abroad in China. Focusing on Marketing myself. Throughout my academic journey, I have developed a deep understanding of marketing principles and strategies.

One of my recent achievements was serving as the Vice President for the 'Entrepreneurship Basics Program,' where I was responsible for planning, executing, and tracking our weekly workshops. This role allowed me to enhance my leadership skills and collaborate with a diverse team of individuals.

What sets me apart is my ability to truly understand what the audience wants. I believe that successful marketing starts with empathizing with customers and delivering solutions that meet their needs. I am highly attentive to market trends, consumer behaviours, and emerging technologies, which enables me to develop effective marketing strategies.

And that’s what brings me here today. And What I am looking for is a company that I could add value to, that I could produce a positive return on investment for. Where I could join a strong team, is this what Lion Digital Global Limited is looking for?

Throughout my professional journey, I have had the opportunity to participate in the Sunway Business Innovation Challenge, where I spearheaded the development of a health-focused bubble tea using organic ingredients. As part of the project, I conducted extensive market research, creating and distributing over 300 surveys to gather valuable insights. By strategically positioning our product as a pioneer in the market, I anticipated its potential to align with future trends and gain widespread popularity. The result was remarkable, as our bubble tea brand, 煲珠公, achieved the top position on the China bestseller list during the summer of 2020. With monthly sales surpassing 30,000 cups, it demonstrated the success of our market positioning and innovative approach.

My most relevant education includes my current pursuit of a Business Administration degree with a focus on Marketing. I am currently studying abroad in China, which has provided me with a unique and diverse learning experience. I have gained a strong foundation in various marketing principles and strategies. I have developed a deep understanding of consumer behavior, market research methodologies, and digital marketing techniques.