Edmond GOOI

Dynamic and results-driven General Manager with over 20 years of experience leading high-performance teams in the medical imaging and industrial technology sectors. Proven track record of achieving multi-million-ringgit sales targets, driving operational excellence, and building strategic partnerships with government agencies and private sector clients. Skilled in sales strategy, P&L management, business development, and cross-functional leadership.

• Oversaw full P&L, strategy, and operations for the Medical Division
• Expanding product portfolio in Radiology CT, MRI, X-Ray, Mammography, Endoscopy, Medical IT, and NDT products.
• Led a 40-member team including sales, service engineers, project and application specialists to achieve consistent double-digit revenue growth.
• Developed and executed strategic plans to meet annual budgets, optimize operational efficiency, and strengthen customer relationships.
• Managed reporting to local MD and regional HQ, ensuring alignment with Asia Pacific business objectives.
• Expanded market share through key government tenders (MINDEF, MOH) and private sector partnerships.

Education

• B.Sc. in Microelectronics — Campbell University, USA (1998–2001)
• Advanced Diploma in Science — Tunku Abdul Rahman College (1998–2001)
• Radiation Protection Officer Certification — Atomic Energy Licensing Board (AELB)