About Emily Mow:
A data-driven marketer with a creative eye for social media marketing and campaign executions. Familiarized with wide range of tools such as Meta, TikTok Ads, Semrush, and third-party market data to convert these insightful data into a marketing plan to reach certain threshold such as sales KPI, marketing ROI, and retaining a strong brand and customer relationship.
Experience
Digital Account Executive
- Strategising and running social campaign within the given time frame and allocated budget Pitching & executing ideas according to the cut through the competitive marketing noise
- Conducting frequent audits to meet client KPIs
- Performance Result - Client's CPA has dropped 20% by targeting the right audience group over a forthnight, which then resulted a more profitable ROI
- Client's CTR has improved from 0.60% to 1.20% in the awareness campaign by implementing the right creative, which generated new customer rate to by increase 11%
Education
Bachelor of Marketing
RMIT University, Australia 2017- 2022
Professionals in the same Marketing / Advertising / Public Relations sector as Emily Mow
Nurfatin Elmira Mohd Nazri
Bachelor of Business Administration in Marketing
Marketing / Advertising / Public Relations
Professionals from different sectors near Kuala Lumpur, Kuala Lumpur
S.N. AINI SAKINAH
Corporate Communication & CS Executive
Customer Service / Support
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