Emily Mow

A data-driven marketer with a creative eye for social media marketing and campaign executions. Familiarized with wide range of tools such as Meta, TikTok Ads, Semrush, and third-party market data to convert these insightful data into a marketing plan to reach certain threshold such as sales KPI, marketing ROI, and retaining a strong brand and customer relationship.

Digital Account Executive

• Strategising and running social campaign within the given time frame and allocated budget Pitching & executing ideas according to the cut through the competitive marketing noise 
• Conducting frequent audits to meet client KPIs
• Performance Result - Client's CPA has dropped 20% by targeting the right audience group over a forthnight, which then resulted a more profitable ROI
  • Client's CTR has improved from 0.60% to 1.20% in the awareness campaign by implementing the right creative, which generated new customer rate to by increase 11%

Bachelor of Marketing

RMIT University, Australia 2017- 2022